Social media has a significant role for churches nowadays in terms of reaching out and connecting to people. Knowing this, we put so much effort into handling our accounts and improving our content on these different platforms. But lucky for us, there are tools at our disposal that could help reduce the friction of doing the work for us.
With so many tools available to us, where should we even start?
Which ones are actually worth trying?
Here are 12 apps that we recommend for the management and organization of your social media!
1. Dropbox – Organize and store your content through this online storage app.
“Easily share folders with others, and sync your files across devices.” The Church of England
If your team deals with online file exchange and storage, Dropbox is a great choice for you. Aside from being able to provide your team with easy access to your files, you can also use Dropbox to integrate with your team calendar & project management tools like Slack!
2. Canva – Tool for designing publishing materials and other social media contents.
“You’re not a designer, but you need to create announcements, posters, social media graphics, and more for your church. Enter Canva. It’s extremely easy to create awesome graphics (think no Papyrus) and, best of all, it’s free!” Church Media Blog
Canva makes it easy for anyone, even non-designers, to create beautiful graphics in just a few minutes. With its super user-friendly interface, designing graphics, and even videos, can be learned quickly. Plus they have a lot of templates and graphic elements that you can use for free!
3. Buffer – A platform to manage social media engagements.
“…allows you, not only to schedule posts, but also to access analytics and manage the engagement on your various social platforms.” Church Motion Graphics
If you are dealing with share posting, especially if you do it multiple times a day, Buffer will help you manage your posting well. Not only is it easy-to-use and has a great analytics function, but you can customize your posting times, and schedule posts from other content sources – from any mobile device!
4. Animoto – Easy to use drag-and-drop video editor.
“Create impressive videos in minutes with Animoto’s drag-and-drop video maker. No video editing experience necessary. Simply drag and drop your own photos and video clips into pre-built templates to create share-worthy videos in minutes.” Church Tech Today
Animoto is a free video editing application that you can access through your browser. It is most helpful when you want to create nice-looking instructional & informative videos because, in Animoto, you can easily edit videos with their amazing templates and interface.
5. InShot – Edit, crop, and trim videos with this editor.
“Great app for creating a quick highlight video from one of your events.” The Church of England
Do you have slideshow videos that need to be produced as soon as possible? InShot is the best choice for that. With its super easy-to-use interface, you can produce slideshow videos in just minutes, such as using it for a same-day edit of event highlights.
6. Evernote – Document notes and strategies with your team.
“Having the right tools to plan, research, brainstorm, document and review your strategy on a regular basis is essential.” Natchi Lazarus
Most people who use Evernote will vouch on how their team communication has improved. Evernote makes it convenient and easy for teams to access, review, and edit their team strategies – and on top of that, every move is documented!
7. Airtable – Cloud collaboration service with features of a database but applied to a spreadsheet.
“You can drop images right in and see them alongside your post content, see a calendar view of your posts, and sort and filter posts based on their characteristics, channel, or anything else you like.” Social Church
Airtable is not only great for organizing posts in a calendar, but it is also a great way for your team to organize information in the form of databases and spreadsheets. It can also be used as a CRM, task & project management, and inventory/information tracking.
8. VSCO – Photo editing tool.
“…amazing for editing your photos and creating a very nice, aesthetic look when it comes to color grading and such.” Pro Church Tools
If you use a lot of photos for your church’s social media, VSCO is the best app out there for photo editing. It makes it easy for you to make your photos look consistently on-brand by creating your own, or using a color-grading preset.
9. Later – App designed for visually planning, scheduling, and analyzing posts on different social media platforms.
“…you can schedule posts for Instagram, Pinterest, Facebook, and Twitter, as well as bulk-upload photos and graphics, search and repost content, and track Instagram analytics.” Whole Whale
If you post on more than 2 social media platforms for your church, you will definitely be fond of Later! Later lets you drag and drop your content onto the posting timeline for each platform, so you can oversee all your postings in one place.
10. Post Planner – Social media tool that increases engagement.
“The best feature in PostPlanner is the ability to discover content based on their recommendations, and customize your publishing calendar incorporating your unique posts as well as curated content.” Personify
Post Planner is the best choice if you want a tool that includes smart recommendations of content that you can include in your plan through its discover engine feature. It also lets users plan their publishing calendar and post effortlessly.
11. Hootsuite – Manage all your social media accounts in one place.
“It secures all the security and login information of all your accounts..” Global Owls
When you want to manage all your social media platforms in a single tool, Hootsuite does it! It helps you know what people are saying about you and even reply to them instantly. You can even keep track of statistics & analytics of all your social media accounts in Hootsuite.
12. Adobe Spark – Create graphics, web pages, and short videos in minutes.
“Visual elements help you convey your message better in a crowded social media space.” Natchi Lazarus
Level up your content by transforming them into beautiful visual stories with Adobe Spark. With Adobe Spark, you can create graphics, web pages, and short videos on-the-go and lets you share them easily from the app to your social accounts.
Know what your church truly needs, and improve your social media content & management with the best and appropriate apps. The great thing about all of these apps is that they are easy to learn and helps you get your tasks finished faster.
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