Facebook is at it again.

Constantly iterating

Constantly updating. 

Constantly changing the game.

Today, I got a notice sharing an upcoming update to look and feel of our Facebook page, with the most sensual and significant pieces of our presence on the platform.

Facebook Nonprofit Page Template

Supposedly the proactive changes to the Facebook page layout and new options emphasizes things such as:


I know through experience with A/B testing, that small changes in the presentation to make big changes in impact and results.

I am looking forward to seeing what is in store with this update. 

IF YOU HAD TO CHOOSE ONE ACTION, WHAT DO YOU HOPE ALL VISITORS TO YOUR FACEBOOK PAGE TAKE?